Enchanted forest at the car dealership

The pre-Christmas public event at the car dealership attracted over 3,000 visitors and offered an all-day program from 10am to 6pm that left nothing to be desired. The fairytale forest offered a living fairytale book with all its fantastic inhabitants, a Santa Claus with a little house, a talking oak tree, a cute hedgehog Christmas bakery and many other attractions. During the event, more than 300 test drives took place at the same time, allowing participants to test the dealership's latest models extensively. As a special thank you, the "pilots" were able to choose a Christmas tree from the atmospherically designed enchanted forest after their test drive, which they could pick up the next day. The event received a great deal of media attention, including a half-page editorial article in BILD, which presented the event to a wide audience.

Client:

• Car dealership | 3000 guests

Services provided:

• Concept development
• Artist research
• Equipment, decoration 
• Advertising
• Catering
• Printing materials
• Technical planning
• All arrangements with location and suppliers for an unforgettable event